SME’s have a large number of advantages in using big data technology and it is found to play an important role for them recently. Firstly it is important to understand that what big data is. Big Data is defined as a popular term to describe exponential growth and availability of data, both structured and unstructured and is important for businesses. It is a series of combined data lakes used for more accurate analyses. SME’s should move to Big Data storage solutions because storing the new data generated each day is becoming expensive for the companies and its increasing their costs. When SME’s start using such combined datasets, they will have enough data to analyse and improve their decision making. Interest in big data has reached new heights for SME’s as they take their chances of capturing more information from everywhere possible. SME’s can also use big data to attract new customers, tap new markets and reduce costs. Some more ways how big data technology can help SME’s prosper are by using big data tools which increase their ability to use predictive analytics for decision making. It also helps SME’s move unused data into different less expensive places. Hence SME’s should definitely be looking forward to such big data technology for improved performance.

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