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Text Analytics: Taking the challenge of Unstructured Data

There is no doubt about the revolution that big data has brought to the way business is done. But, most of the talk has been around the structured data. It has been increasingly becoming clear that the potential of big data can be truly understood if we take up the challenge of harvesting unstructured data. Jonathan Buckley, senior vice president of marketing at Qubole, in an article in Smartdatacollective emphasizes that if businesses want to remain relevant and profitable then it’s the right time to turn their attention to text analytics. The most important advantage that text analytics have is that it provides with a much larger sample of customer sentiment and extract data which is otherwise not quantifiable. But all of this boils down to having the right technology. For more on this follow the link

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