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Use of predictive analytics and CRM

The information which is shared in social media can be used by marketing professionals and companies by using CRM and predictive analytics software to improve their customer relationships and target new prospects. Predictive CRM algorithms can identify how customers interact on social media channels and websites. These help marketers to choose which marketing strategies might work with certain customers and which won't. It also helps in mining raw data from various online sources. In short, Predictive analytics in relation to CRM is all about monitoring the behaviors, actions and feedback of customers. Read more at:



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Tuesday, 28 January 2020
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