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Transforming Market Strategy

The article talks about viral campaign or in marketing terms -  “Fire-Starting”, a new trend that has brought a paradigm shift from the tightly controlled brand stewardship to a entire new model that not only takes care of the dynamic environment but also follows a creative approach to capture opportunities that can stir demand. The article gives us new approach regarding  a perspective Chief Marketing officer has to adopt to start these Fire Starting campaigns across the key markets around the world. The approach discusses  four points in the form of: quicker reaction time to launch marketing campaign (Systematize Spontaneity), Second marketing is a creative industry if we are too risk averse it will be difficult to create a creative environment & campaigns , Budgeting accordingly and finally, choosing the right market at a right time for the right product . Read the article at :-


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Friday, 17 January 2020
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