An e-commerce website is important for any organization. Brandt Reed (valued contributor to Business 2 Community), writes in this article about some tips that will guide you to creating a useful, engaging and beautiful e-commerce website. They are - Clear Calls to Action, Include Several Large, and High-Quality Images on Product Pages, Show Related Products, and Show Customer Ratings for Various Product Features, Create Intuitive and Useful Site Navigation, and Checkout. Read more at: http://www.business2community.com/digital-marketing/7-essential-ecommerce-design-elements-for-successful-stores-01365830#G5Fxps1ZUQcAK4Ll.97

Online businesses who are migrating from on-premise or custom e-commerce solutions to SaaS platforms are saving money on go-to-market and maintenance costs. Companies then reinvest these savings in attracting new customers, building loyalty, customer lifetime value, and ultimately creating a brand that echoes your target. Other than cost savings, SaaS platforms also provide agility. John Costello (valued contributor to Business 2 Community) writes about the common e-commerce difficulties experienced by brands powered by on-premise solutions. These include difficulties within the financial, technical and marketing realms of existing business. Read more at: http://www.business2community.com/digital-marketing/14-common-ecommerce-pain-points-currently-reducing-your-business-efficiency-and-roi-01349534#DqBQyR2eXfDAz7GL.97

In today’s digital age, B2B companies need to do more than connect with the target audience. They need to exercise integrated digital marketing as part of their business model. It’s high time for B2B companies take a step back and question that how they can integrate their digital marketing and create a single story across channels. They must also take into consideration on the current state of their digital marketing landscape. Read more at:  http://www.business2community.com/digital-marketing/5-steps-to-a-game-changing-integrated-digital-marketing-strategy-01354967#KqIOxVKqHT9oZgW1.97

In future, maximizing customer experience, or CX, should be the main business strategy for any company. CX will also overtake price points and product details as a key selling point for organizations. Buyers will use more online portals, knowledge management tools, social media and email to communicate with brands. The brands who invest in making automated-service interactions will gain a more competitive advantage in the future.  Research shows that speed of resolution and accuracy are top priorities for modern consumers. But, what constitutes good CX? To know more, follow: http://it.toolbox.com/blogs/insidecrm/why-cx-the-importance-of-customer-experience-and-why-crm-still-matters-70094

The digital landscape is changing every day. So, companies are also adopting the digital proximity market in their business strategy. According to a recent study, it was found, only 0.07% of overall marketing dollars is currently being spent on developing proximity programs and the number is expected to grow exponentially as more companies are adopting digital marketing. Read more at: http://www.socialmediatoday.com/technology-data/bryan-kramer/2015-10-06/digital-proximity-brings-us-closer

The e-commerce market is always changing. It is making an impact on customer experience or cx. In a survey, it was found that, 56% of the shoppers surveyed said they're less likely to purchase an item online if they can't pick it up in store, while 62% reported that they're more likely to buy from an online shop if they know they can return their item in the store. Social media channels will help to drive sales and increase ROI. To know more about future of e-commerce, follow: http://www.socialmediatoday.com/technology-data/peteschauer/2015-10-04/what-future-holds-ecommerce-infographic

Any business needs to sell products and answer the need of their customers in order to grow their business. Every business need to quantify customer satisfaction, but, you need to collect data first to quantify customer satisfaction. This is where CRM comes in. CRM helps you pull in more profit and also helps in maximizing marketing tool. CRM can also look into the customer trend. A CRM system can record all your past interactions, meetings and even business presentations. It will not just collate and analyze data, but it can also group your customers into different segments based on their budget or preferences. So, CRM as a marketing tool, not only relies on the products or services you offer, but it also relies on actual customer feedback. Read more at: http://it.toolbox.com/blogs/insidecrm/how-to-maximize-crm-as-a-marketing-tool-70038

In a recent survey, it was found that top uses for Big Data in digital marketing include: 29% - better understand customer insights, 18% improve the supply chain, 16% power campaigns and promotions. Marketers must use online data as the fuel that drives success when it comes to digital marketing and they must collect and integrate these online data sets into a marketing database. The information being generated from Big Data can be segmented into six specific categories: Web Mining, Search Information, Social Media, Crowd Sourcing, Transactional Data, and Mobile. Read more at: http://www.business2community.com/digital-marketing/big-data-drives-digital-marketing-success-01345766#uSzYX0oZgtDE3Sgp.97

App marketers are concerned about conversion and churn. Marketers like to get customers and make a relationship with them. The biggest stumbling block marketers’ face today is finding the right data to identify the risk of churning users and discover conversion opportunities. Bryn Adler (Content Marketing Manager at Localytics) writes in her article how to prevent churning, re-engage users, increase conversions, and facilitate better relationships. Read more at: http://www.business2community.com/mobile-apps/4-ways-app-marketers-can-prevent-churn-increase-conversion-01341983#VzI2kKL3XBBMLz5B.97

Effective PR focuses on the needs of the buyer. An ideal PR’s message should empower audiences. A successful PR strategy integrates inbound marketing as a win-win situation for you and your prospects. So what is inbound marketing?  Inbound marketing creates marketing materials that provide value. It is customer-centric. Wendy Marx (President of Marx Communications) writes in her article how to combine PR and inbound marketing to drive leads. They are: Press Release, Social Media, Blog Posts, Media Articles, and SEO. Read more at: http://www.business2community.com/inbound-marketing/how-to-combine-pr-and-inbound-marketing-to-drive-leads-01345741#K5XWqsXDPQum2A6f.97

Mobile as a technology and mobile marketing is evolving very fast. Consumers, businesses and marketers are doing everything to adapt to the changes in this technology. Brands should pay attention to the growing mobile space in 2015. Read more at:  http://www.business2community.com/mobile-apps/mobile-technology-marketing-strategies-that-matter-in-2015-01336265

Recent research tells us that 70% of B2B marketers are creating more content than they did one year ago. Nowadays, B2B marketers are eager to learn more about the key metrics they need to measure. It was also found that only 21% are successful in tracking ROI. So, companies should adopt content marketing as a part of their inbound strategy. Matthew Buckley (an Account Manager) writes in his article how attribution models can be used to prove the ROI on your inbound marketing initiatives. Read more at: http://www.business2community.com/inbound-marketing/how-to-calculate-inbound-marketing-roi-with-attribution-modeling-01338552

Customers are most important for any business. According to the U.S. Chamber of Commerce and U.S. Small Business Administration, nearly 70% of customers leave a brand because they were unsatisfied with the overall service they received. This dissatisfaction leads to lower revenue and brand’s negative publicity. It’s important to maintain a good relationship with customers. To know more about how you can increase customer satisfaction, while boosting both sales and your bottom line, follow: http://it.toolbox.com/blogs/insidecrm/utilizing-customer-relationships-to-build-on-small-business-profit-69960

In marketing, you should always go back to the fundamentals even if you are the peak. There are three core activities which we should always keep in mind three things to be at the top: goal-setting, aligning with our audience, and the right content mix to meet our goals. Read more at: http://www.business2community.com/b2b-marketing/3-marketing-fundamentals-for-busy-b2b-marketers-01336439

In the last nine months of 2015, we have seen a number of digital marketing trends emerge. Anoop Gupta (experienced in web marketing) writes in his article about the various digital marketing trends. They are:  Content Marketing, Conversion Optimization, Marketing Automation, Mobile & Responsiveness, and Social Marketing. Read more at: http://www.business2community.com/digital-marketing/digital-marketing-trends-emerged-2015-01333320

Packaging is important for any business. But, not every company packs in standard cardboard. So. Shipping companies have different options for packaging. There are five types of packing materials that can accommodate a wide variety of company needs.  They are: Crates and Pallets; Shrink Wrap; Vacuum Packaging; Preservation Packaging; and Shock Mount Packaging. Read more at: http://www.business2community.com/strategy/5-types-packaging-different-business-needs-0969922

Delivery plays an important role in customer experience. Customer-centricity is the buzzword in today’s business. Couriers are just an extension of your service and a smooth reliable delivery is key to secure customer loyalty and repeat business.  So, every aspect of a customer transaction needs to be perfect, including delivery. Online shoppers expect delivery when & where it was promised. Customers expect brilliant service, and price will always be an important factor when choosing delivery methods for multi-channel distribution.  Companies must think in terms of CBA i.e. customer oriented, brilliant delivery and affordable prices if they want to succeed in multi-channel distribution. Ian Newcombe (MD of Multi-Channel Solutions) writes in his article about ABC of courier management. Read more at:  http://www.business2community.com/product-management/abc-courier-management-01330361

The reputation of a business is very important as it takes years to build. The goodwill of a company depends on the reputation. Nowadays, it is also important for a brand to have a good online reputation. So, brands need a reputation action management plan. Amanda Clark (president and editor-in-chief of Grammar Chic, Inc.) writes in her article about some steps to improve your online reputation. Read more at: : http://www.business2community.com/branding/5-easy-steps-to-improve-your-online-reputation-01331568

Customer data are needed to understand and anticipate their customer’s needs. But, as companies are collecting data frequently, customers are becoming concerned about the security of their personal data. In exchange of data from customers, brands need to provide a transparent information gathering process and better security measures. Lucas Jones (Marketing Executive) writes in his article about some ways that will safeguard sensitive data and foster trust with your customers. Read more at: http://www.socialmediatoday.com/technology-data/ljones/2015-09-16/addressing-elephant-room-9-tips-keeping-your-customer-data-secure

The concept of brand loyalty is becoming less important due to the advancement of e-commerce. So, brands must stay competitive by collecting data to build a more in-depth analysis of visitors to their website. Researchers found that 82% of consumers want personalized shopping experience. So, how to get perceptive data on customers and use it to improve conversion rates? The simple answer is by creating buyer personas. Read more on why buyer personas are important by following: http://www.socialmediatoday.com/marketing/ljones/2015-09-17/using-personas-connect-your-buyers