SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Cloud computing : reliable or not

Cloud computing has become very popular in the last few years and many of the market researchers believe it to be the future but only if the security problems are eradicated. Not only businesses but also regular internet users are looking forward towards cloud computing through various ways like that of Dropbox, Google Docs and more to access their files in a fast, cheap and efficient manner. But this is one side of it. On the other hand experts are worried about the lack of data security it offers and the high risks of hacking involved. A recent survey reveals that 80 percent of the experts are suspicious on using cloud computing due to its security reasons. Cloud computing is at its nascent stage and it shall be given time so that the providers can improve over its security issues and to expand its usage freely in the coming future. Read more at: http://www.techtimes.com/articles/8449/20140615/cloud-computing-is-the-future-but-not-if-security-problems-persist.htm http://www.techtimes.com/articles/8449/20140615/cloud-computing-is-the-future-but-not-if-security-problems-persist.htm

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Big data, 4G, and life-saving sensors: GM's vision of the smart car future

Want to know more about future car! The car of the future is going to drive itself, brake itself, park itself and it will be a part of a worldwide communication system which will be based on 4G. It will gather and communicate data. It will be more like a Facebook-style personalized experience to drivers. Gil Golan, director of GM's Advanced Technical Center (ATC) in Israel, has also come up with a prototype of the future car. GM is aggressively pursuing the smart car market. To know more details on General Motor's future vision, go through the article by David Shamah, writer about Israeli technology.

http://www.zdnet.com/big-data-4g-and-life-saving-sensors-gms-vision-of-the-smart-car-future-7000023029/

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Lies, damned lies and big data: How firms get analytics wrong – and how to get it right

"This is the dirty secret of the analytics world - that there are so many errors" - Velamakanni, CEO, Fractal Analytics. Company politics, bad data and inefficient analysis are affecting many organizations, leading to some wrong conclusions. To know more about this aspect, follow the article by Toby Wolpe, senior reporter at ZDNet in London:

http://www.zdnet.com/lies-damned-lies-and-big-data-how-firms-get-analytics-wrong-and-how-to-get-it-right-7000023476/

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What your Analytics software is hiding from you

While various Analytics softwares help you to track & get basic traffic and visitor data, they also have few yet hazardously significant holes. There are many reasons for getting irrelevant, non required and Null/missing data. Some examples of the areas from which you might be getting conflicting data are Internal Traffic, Direct Traffic, Mobile Traffic, Private Browsing Traffic, Keyword Traffic, Social Media etc.

To know more, visit the following link:

http://blog.kissmetrics.com/what-analytics-is-hiding/

 

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Reaching the pot of gold: how investments in Analytics are paying off?

The box of treasure that analytics promises, contains the ability to fully understand customer behavior, derive actionable insights, and further tailor customer experiences to meet the needs of any segment. It is estimated  that big data will grow from 12 billion dollar industry to 53 billion dollar industry by 2017. However, with various types of investments and expectations that exist across many industries; it will not be easy to achieve the capabilities needed to derive deep insights and decisions making mechanism. Many firms still struggle with capturing basic information, collecting external customer information, social media information, and measuring wallet share. However, based on a recent Forbes survey, 63% of the firms reported a transformation impact on their business, by an integrated approach to analytics, where predictive modelling, customer analytics, and big data are working together using cloud services. The investments are starting to pay off, which indicates there may really be a pot of gold that awaits those who pursue the analytics path.

To read more, visit the following link:

http://www.business2community.com/business-intelligence/reaching-pot-gold-investments-analytics-paying-0801572#ssAKHfblgoitLWGX.99

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